Our Private Label Program
Private label describes products manufactured for sale under a specific retailer‘s brand. They are often designed to compete against branded products, offering customers a cheaper alternative to national brands. Though the public generally used to see them as low-cost imitations of branded products, private labels have overcome this reputation and achieved significant growth in recent years.
Private labels offer several benefits to both retailers and customers, driving the segment's rising popularity. For retailers, margins on private label goods are higher than those on similar branded products. Customers benefit from private labels' lower prices, which are often significantly less than those of national brands.
Your Brand, Our Expertise
Private Labels can add a significant new revenue stream to your organization, but the benefits don’t stop there. Offering your own line of quality nutritional supplements helps to build client loyalty by encouraging consistent, frequent contact with you and your organization.
Building on your already established brand under your own private label is an excellent method of setting yourself above and apart from your competitors.
In addition to enhancing the image of your establishment, our private label program offers considerable benefits over other products in the market.
At Ham, we offer a variety of turn-key solutions for private labeling. We address all aspects of bringing your label to market, from initial spirit formulation and approval, label design, to packaging and container sourcing.
Turning the Retail Brand Threat into your biggest opportunity
National brands are sold all over, so there's no real sense of brand loyalty in terms of where consumers buy them. Because private labels are unique to one retail chain, there is the possibility for retailers to cultivate a sense of brand loyalty. Though they used to be seen as knock-offs of "name brands", private labels have become increasingly more accepted by the public as quality has increased and retailers have expanded their offerings of private label goods.
Many consumers now seriously consider private labels as acceptable alternatives to national brands. Retailers can capitalize on this shift in public perception by offering quality private label products, which can foster a feeling of brand loyalty. This can give retailers a significant advantage over competitors.
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